Publishing more content is not a strategy. Knowing exactly what to publish and why — that is.

Random blogging produces random results. A content strategy maps every piece of content to a specific search goal, a stage of the buyer journey, and a page on your site that it feeds. That's the difference between a content archive and a content asset.

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From $600/month

The problem most businesses in your situation face.

Most businesses with a content problem don't have a production problem — they have a planning problem. They've published 30 blog posts and gotten traffic to none of them. The posts target no specific keyword. They connect to no service page. They serve no buyer at any particular stage of a decision. Content produced without a strategy is busy work: it fills a blog archive and generates no search visibility, no leads, and no compounding value.

90%
Of blog posts get zero organic traffic
What you get

Exactly what this engagement covers.

Content audit
Inventory every existing page and post; classify by current ranking, traffic, and business value; identify what to keep, consolidate, update, or remove
Topic hierarchy
Define the 5–10 core topic clusters your site should own, based on your services, audience search behaviour, and realistic ranking opportunities
Pillar and supporting content map
For each topic cluster, a pillar page and a set of supporting articles that funnel into it
Buyer journey alignment
Every content piece classified by awareness, consideration, or decision stage
Publishing calendar
A 3–6 month schedule with titles, target keywords, word-count guidance, and internal linking notes
Content brief templates
For each planned piece, a brief with the target keyword, SEO intent, outline, required internal links, and suggested CTA
Distribution and repurposing notes
How each piece can extend beyond the blog (email, social, paid promotion) for maximum return on the content investment
Our approach

How we run this engagement.

Audit what already exists

We can't plan forward without knowing what's already there. We audit your existing content — what ranks, what doesn't, what overlaps, and what can be improved rather than replaced.

Define the topic architecture

We identify the core topics your site should own: the intersection of what your audience searches for, what your business sells, and what you can realistically rank for.

Map content to buyer stages

Every planned piece is assigned to a specific buyer stage: awareness (they have a problem), consideration (they're evaluating options), or decision (they're ready to buy).

Build the calendar and briefs

The output is an actionable publishing schedule with content briefs your team (or ours) can execute immediately. Not a list of topic ideas — a production-ready plan.

Representative engagement

What this looks like in practice.

105x
Organic traffic growth
Online B2B software company 12 months after strategy

22 published blog posts generating a combined 80 monthly organic visits. Content audit revealed 14 posts targeting no identifiable keyword and 4 posts cannibalising each other. Strategy rebuilt around 6 topic clusters. 12 months later: 8,400 monthly organic visits, with the top 5 posts each ranking on page one for their target terms.

Representative engagement. Individual results vary based on industry, competition, existing site authority, and budget.

Why us

Why Content Strategy from Solqiro.

We start with an audit, not a blank calendar

Publishing into a vacuum when you already have content is waste. We assess what exists before recommending what to create.

Every piece has a job

Each content item in the plan targets a specific keyword, serves a specific buyer stage, and connects to a specific service or product page. No orphan content.

We separate strategy from production

You can execute the plan with your own writer, an external freelancer, or our team. The strategy is the deliverable — implementation is a separate, flexible arrangement.

The goal is compounding organic authority

A well-structured content plan produces search equity that grows month over month. It is not a content treadmill — it is a compounding asset.

Pricing

What this costs.

Content strategy engagements start at $600/month. This covers strategy, planning, briefs, and reporting — not content production. Content production (writing) is available separately. A one-time content audit and roadmap starts at $500.

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FAQ

Questions about Content Strategy.

Content strategy is the planning layer — what to write, why, and for whom. Content production (actual writing) is a separate service. You can use your own writer with our briefs, or we can produce content as an add-on. We'll discuss options during onboarding.
Almost never. The content audit usually identifies a mix of posts to keep (they're ranking or can be improved), posts to consolidate (duplicate coverage), and posts to remove (thin content with no rankings and no salvageable angle). We work with what you have before adding to it.
New content typically takes 3–6 months to begin ranking meaningfully. Content improvements on existing pages (refreshes, optimization) often move faster. A realistic expectation: solid traction on your primary content cluster within 6 months of consistent publishing.
The publishing cadence is part of the strategy. If your team can realistically publish two posts per month, the plan is built around two posts per month — not an aspirational ten that never happens. Consistency matters more than volume.
Content strategy is one component of SEO. SEO covers the full stack: technical health, keyword targeting, on-page optimization, link building, and content. Content strategy focuses specifically on the planning and architecture of what you publish.

Related services

Keyword Research On-Page Optimization Search Engine Optimization

Ready to build a content plan that compounds? Start with a free audit.

Start with a free audit. No commitment, no hard sell — just an honest look at where you stand and what it would take to move forward.

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