Not sure which channel to invest in? That's exactly what this engagement answers.
Before committing budget to SEO, paid ads, or content, you need to know whether those are the right bets for your business at this specific stage. Consulting gives you a clear, sequenced strategy — so subsequent spend is intentional, not exploratory.
The problem most businesses in your situation face.
Digital marketing has too many options and too many vendors telling you their channel is the one that matters. SEO agencies say SEO. PPC agencies say paid search. Content agencies say content. Without an independent strategic perspective, you end up trying multiple channels at underfunded levels and getting mediocre results from all of them. The money spent on the wrong channel at the wrong stage of your business is gone. The opportunity cost is larger: the right channel, properly resourced, could have been compounding for the past 12 months.
Exactly what this engagement covers.
How we run this engagement.
The first session is a diagnostic. We ask about your revenue stage, your current marketing activity, your customer acquisition costs (if known), your competitive position, and your internal bandwidth. We don't come in with a prebuilt framework to fit you into.
We lay out the realistic channels for a business at your stage: what each produces, on what timeline, at what cost, and what internal resources each requires. No channel is right for everyone.
Based on your situation, we produce a prioritised recommendation: which channel to lead with, in what sequence to add others, and what milestones should trigger the next investment. If the honest answer is "you're not ready to invest in X yet," we say that.
You receive a written strategy document you can act on — with or without Solqiro's execution services. If you want to hand the strategy to an internal team or another agency, the document is portable.
What this looks like in practice.
Founder was considering SEO, a PPC campaign, and a LinkedIn content strategy simultaneously with a $1,500/month budget. Consulting session identified: at 6 months pre-launch, PPC made no sense; SEO would take 6 months to produce traction; LinkedIn was viable at zero paid cost. Recommendation: defer paid spend entirely until launch, build 5 foundational SEO pages during pre-launch, use LinkedIn for direct founder outreach. At launch, the SEO pages were indexed and ranking; LinkedIn had produced 12 discovery calls.
Representative engagement. Individual results vary based on industry, competition, existing site authority, and budget.
Why Digital Marketing Consulting from Solqiro.
A consulting engagement is not a sales pitch for our other services. If the right answer for your business is to invest in a channel we don't offer, we'll tell you.
The document you receive is yours. You can execute it with your own team, another agency, or come back to us when you're ready. There's no lock-in.
Every channel recommendation comes with its honest requirements: timeline, budget, internal effort, and what success looks like at each stage.
Companies that start with SEO before they have a converting landing page. PPC campaigns for offers that aren't ready. The consulting engagement exists to prevent those mistakes.
What this costs.
Strategy sessions are available at $200/hour (minimum 2 hours). An ongoing advisory retainer starts at $400/month and includes monthly strategy reviews, access for questions, and a quarterly strategy update. No long-term commitment required.
Questions about Consulting.
Related services
Ready to get clarity on your marketing strategy? Book a strategy session.
Start with a free audit. No commitment, no hard sell — just an honest look at where you stand and what it would take to move forward.