Stop targeting keywords your site can't rank for. Start targeting the ones buyers actually use.
Most businesses chase high-volume keywords they'll never reach — and ignore the specific, high-intent terms their actual customers type right before they spend money. Keyword research done right is intelligence work, not a spreadsheet exercise.
The problem most businesses in your situation face.
High rankings for the wrong keywords produce traffic that doesn't convert. Low rankings for the right keywords mean buyers find your competitors instead. The gap between the two is almost always a targeting problem, not a content problem. You can publish every week and still rank for nothing useful if the keyword strategy is wrong from the start.
Exactly what this engagement covers.
How we run this engagement.
We start with your business model, your customer types, and the questions your buyers ask at each stage of a decision. Keywords are the language of intent — we map the language back to the intent before we run any search volume tools.
We pull keyword data across your primary service/product areas, your competitors' ranking terms, and related question-based queries. Volume, difficulty, and CPC data are collected for every candidate term.
High volume is useless if your domain can't compete. We filter every keyword against your current domain authority and compare to the authority of ranking pages. The result is a list of terms you can realistically target.
The final document is not a dump of 3,000 keywords. It's a prioritised list: which keywords to target first, which pages to assign them to, and which new content to create.
What this looks like in practice.
Prior agency had built content around 12 head terms with average difficulty of 72/100. Keyword research identified 40 buyer-intent, lower-competition terms with average difficulty of 38/100. Within 5 months of targeting the new keyword set, the site ranked on page one for 22 of those terms.
Representative engagement. Individual results vary based on industry, competition, existing site authority, and budget.
Why Keyword Research from Solqiro.
A keyword with 50 monthly searches from buyers ready to purchase is worth more than a keyword with 5,000 searches from people who are just curious.
We only include terms your site can actually rank for in a defined timeline — not aspirational targets that waste your content budget.
The keyword research doesn't sit in a folder. It becomes the map for your content plan, your on-page optimization, and your paid search targeting.
You'll understand why each keyword made the priority list — not just receive a ranked spreadsheet with no rationale.
What this costs.
Keyword research engagements start at $300 as a standalone project. When bundled with a full-service SEO or content strategy engagement, it's included in the scope.
Questions about Keyword Research.
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Ready to find the right keywords? Start with a free audit.
Start with a free audit. No commitment, no hard sell — just an honest look at where you stand and what it would take to move forward.