Paid search should tell you what works, not just spend your budget.
Google Ads managed without clear attribution is money spent in the dark. Solqiro runs paid campaigns calibrated to a measurable cost per acquisition — and uses the data those campaigns generate to make every subsequent marketing decision smarter.
The problem most businesses in your situation face.
Most SMBs running Google Ads don't know which campaigns are producing customers — only which ones are spending money. Broad match keywords attract clicks that don't convert. Landing pages that don't match the ad's promise bleed quality score. Conversion tracking isn't set up correctly, so the data can't be trusted. The result: a monthly ad bill with no reliable number for what a customer actually costs. You can't optimise spend you can't measure.
Exactly what this engagement covers.
How we run this engagement.
Before touching a campaign, we confirm that conversion tracking is working correctly. Attribution data is the foundation of every decision. If we can't trust the conversion numbers, we fix tracking before optimising spend.
We review the existing account — not to justify a full rebuild, but to identify specifically what's producing waste and what's working. Some campaigns need restructuring. Some need negative keywords. Some need ad copy rewrites. We make that determination from data.
We implement changes in stages and test systematically. Ad copy A/B tests run until statistical confidence is reached. Bid strategy changes are monitored weekly during the adjustment period.
Monthly reports cover the metrics that determine profitability: cost per conversion, conversion rate by campaign and ad group, search impression share, and the keywords that drove each conversion. Not just clicks and impressions.
What this looks like in practice.
Running $2,200/month on Google Shopping and search campaigns with no view-through conversion tracking and broad match on primary keywords. Audit found 62% of spend going to non-converting search terms. Restructured to phrase/exact match, added 340 negative keywords, implemented GA4 purchase tracking. Over 90 days: ad spend reduced to $1,800/month, conversions increased 44%, cost per acquisition dropped from $87 to $39.
Representative engagement. Individual results vary based on industry, competition, existing site authority, and budget.
Why PPC Advertising from Solqiro.
Optimising untraceable ad spend produces the illusion of improvement. We start by making the data trustworthy.
Properly tracked PPC campaigns tell you which keywords, messages, and landing page angles produce customers — intelligence that feeds your SEO strategy and your whole marketing operation.
Impressions and clicks are interesting. Cost per acquisition is what tells you whether the campaign is working.
We charge for management; you control the budget directly. You always know exactly what's going to your campaigns vs. to us.
What this costs.
PPC management starts at $500/month (ad spend not included — you control your budget directly with Google). Management scope scales with ad spend and campaign complexity. The free audit reviews your existing account and identifies specific improvements before you commit to management.
Questions about PPC / Google Ads.
Related services
Ready to make your ad spend accountable? Start with a free PPC audit.
Start with a free audit. No commitment, no hard sell — just an honest look at where you stand and what it would take to move forward.